Lufthansa Innovation Hub — Compensaid
CO₂ Compensation Platform
For the Lufthansa Innovation Hub, I designed Compensaid—a platform that allows frequent flyers to track their carbon footprint and directly offset it using sustainable aviation fuel (SAF). My focus was on creating a brand and a process that would streamline the carbon offset process into a simple workflow.
One challenge was the need to explain the technology behind Sustainable Aviation Fuel (SAF) for carbon-neutral flying.
For this reason, infographics, facts, and figures were incorporated into the storytelling.
