Arc Branding
Visual Storytelling Plattform
ARC is a platform for visual storytelling—created for artists, photographers, and designers. It makes it easy to design and publish magazines, portfolios, and photo stories with expressive layouts. From brand design to marketing assets, I developed the brand identity and provided guidance on UX issues.
● Logo Design
The logo translates the narrative arc into a concise, geometric form. Thanks to its large silhouette, the wordmark can be used as a frame for photos, while the negative space between the “r” and “c” serves as an anchor for taglines.
The logo’s distinctive basic shapes can be used as modular components: as a flexible pattern or decorative element, they give print media and social media content a recognizable design.
Arc Zine — Cover Gestaltung
